Overall a great company ready to serve amd to accomodate several needs. Trustpilot is the world’s largest independent customer feedback platform, and trust has always been at the heart of what we do. That’s why we’ve renamed our Transparency Report to the Trust Report, to reflect the core principle that drives our work, and our vision to be the universal symbol of trust.
Somos Trustpilot
Learn more about how we’re working to protect and promote trust online in our 2025 Trust Report. We use a three-pronged approach powered by technology, community, and people. Total number of active reviews on Trustpilot as of December 2024.
- Alongside powerful technology, our Content Integrity specialists and Fraud and Investigations team take action on complex issues.
- Our automated technology screens flagged reviews to determine whether they should remain online, and our Content Integrity teams may get involved if a business or consumer challenges the decision.
- You’ll spend a great deal of time and effort posting reviews only to have your account banned and your reviews taken down.
- Last year, that figure fell back to expected levels, which explains the year-on-year reduction.
Trustpilot.com gives me good laughso every time
- We take legal action against businesses that repeatedly post fake reviews or try to manipulate their TrustScore.
- Our mission is to build trust between businesses and consumers by making Trustpilot visible at every consumer touchpoint, Trustpilot everywhere.
- All consumers can access our platform to read, write, and report reviews free of charge.
- We provide the resources in our Trust Centre to explain how we’re bringing our vision to life.
- Users often refer to Trustpilot when researching businesses or making purchasing decisions, relying on the platform’s collective wisdom.
- I truly am taking precious time out of my schedule to write these reviews and post them on TrustPilot in order to help other people who might need to read these reviews.
Our top five sectors — measured in volume of reviews — all saw increases in 2024. Businesses can invite reviews, or they can be organic when the consumer comes to Trustpilot unprompted. Every review written on Trustpilot is connected to a user profile. In signing up, consumers agree to adhere to our terms and guidelines. Seamlessly integrate Salesforce with Trustpilot and turn your CRM into a reliable hub for trusted review data.
Relevant
In addition to our fraud detection systems, all reviews are screened by our automated technology to identify and remove any violations. We also allow consumers and businesses to flag reviews they think are suspicious. Trustpilot plays a crucial role in the digital marketplace by empowering consumers and businesses alike. By providing a platform for honest feedback and fostering transparency, Trustpilot helps create a more trustworthy and customer-centric online ecosystem. Trustpilot has fundamentally changed the way consumers and businesses interact in the digital age. By providing a platform for honest feedback and transparent communication, it has empowered consumers and helped businesses enhance their practices.
Great People help me get thru the process . Thank you
Every review undergoes thorough checks to ensure authenticity, helping to combat fake reviews and uphold the platform’s credibility. This commitment to transparency instills trust in both consumers and businesses, fostering a healthy online ecosystem. Founded in 2007, Trustpilot has revolutionized the way we evaluate businesses online. The platform allows customers to share their experiences and rate companies based on the quality of products, services, and overall customer satisfaction. What sets Trustpilot apart is its commitment to transparency, ensuring that all reviews are genuine and unfiltered. If our systems identify suspicious characteristics in the review, or it breaches our guidelines, it doesn’t appear on our platform.
Our technology advances as we adopt new innovations and approaches leveraging AI. We have long used machine learning to moderate content, and in 2024, we began using generative AI to identify, at scale, policy violations. We believe AI can and must be used, in conjunction with humans, to enhance and improve trust, and we have been able to demonstrate that through more accurate decisions. We are committed to being relevant and useful to consumers and businesses. Attract and keep customers with Trustpilot’s review platform and powerful analytics tools. A strong presence on Trustpilot can give businesses a competitive edge.
We’re Trustpilot
Standout reviews and a high TrustScore can differentiate a company from its competitors and attract discerning customers. Labeled Verified, they’re about genuine experiences.Learn more about other kinds of reviews. tickmill review It was fast and easy to apply on the phone I really needed this loan. Did you know that you can search reviews if you want to dive deeper into the consumer feedback for each reviewed business?
There are multiple options to filter or search within reviews. For small businesses interested in developing a review strategy and keen to oversee your online reputation as it grows. We are living through a period of rapid change, where artificial intelligence is transforming how people access, interpret, and act on information. Our vision to be the universal symbol of trust has never been more urgent, or more relevant. In line with past years, the vast majority of fake reviews that are removed are positive. We are a truly global business with reviews being submitted of businesses of all sizes from industries across the economy, in more than 100 countries.
Our mission is to build trust between businesses and consumers by making Trustpilot visible at every consumer touchpoint, Trustpilot everywhere. We are constantly growing, and there are now +300 million active reviews on our platform, with 61 million written in 2024 alone. This report outlines the principles, processes, and technologies used to safeguard and strengthen trust on our platform. Our work never stops as we evolve to navigate a rapidly changing world, especially as artificial intelligence reshapes how people engage with online content. That’s why we place it at the centre of every decision we make. From how we apply our policies and moderate content, to how we detect fake reviews and misuse of the platform, trust is our guiding principle.
Anyone who’s had a genuine experience is welcome to write a review, good or bad. All reviews are treated equally—and we don’t allow companies to remove a review just because they don’t like it. We use dedicated people and clever technology to safeguard our platform.
It only took a couple hours to be approved and money in the bank it was fast. As shown in our 2022 Transparency Report, 72.51% of the reviews submitted to Trustpilot are 5-star, and only 13.56% are 1-star. In a nutshell, if you have a business that has a web domain (and you’re not doing anything illegal or harmful), you can be reviewed on Trustpilot. This report is a reflection of that role, and our continued commitment to earning the trust of all our stakeholders. We also have policies to keep Trustpilot a collaborative and trustworthy place for everyone, including fair and appropriate use, privacy compliance, data security, anti-bribery, modern slavery, and more.
Its primary goal is to gather and display reviews about companies and their products or services. With over 100 million reviews and a global presence, Trustpilot has established itself as a prominent player in the realm of online reviews. Our unique approach goes far beyond simple review collection. We created a trustworthy environment where consumers and businesses can connect with confidence. As part of this, we are continuously improving to maintain the integrity of our platform.